Billboard advertising for law firms is one of the fastest ways to build visibility and trust in your community. More than eight in ten adults notice roadside billboards, and many take action after seeing them. Whether you focus on injury, car accidents, or workers compensation, a high-visibility lawyer billboard puts your name in front of thousands of potential cases every day.
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1. Creative Design: We design bold, memorable billboards for law firms. Clear text, striking visuals, and easy-to-remember phone numbers make sure drivers and passengers can absorb your message in seconds.
2. Placement Strategy: Our team identifies the best locations for your attorney billboard ads. High-traffic highways, busy downtown areas, and key local spots give your law firm maximum exposure.
3. Flexible Budgeting: We build campaigns that fit your law firm marketing strategy. Static boards are reliable for long-term presence, while digital billboards allow flexible testing and rotation.
4. Tracking & Results: We measure performance with custom phone numbers, QR codes, and landing pages. You’ll know exactly how many calls and leads come from your law firm's outdoor advertising though we stress this medium is a strong resource for law firm brand building and not necessarily immediate direct response.
Billboard advertising works best when paired with SEO, AIO, Google Ads, and Social Media. Our campaigns create consistent messaging across every channel to improve visibility and conversions. Contact Exults today for an integrated campaign!
Billboard costs vary depending on size, location, and format. Static boards generally require more investment, while digital boards cost less (but more per CPM) but allow flexibility and quick updates. Wallscape billboards, often seen in major cities, provide maximum exposure for law firms seeking dominance. We’ll guide you to the right option for your goals and marketing budget.
Do billboard ads really work for lawyers?
Yes. Lawyer billboard marketing builds name recognition, drives calls, and complements online campaigns.
How do I choose the best location?
Our placement team studies traffic data and local demographics to find spots with the highest visibility for your target audience.
Will billboard advertising help my law firm digital marketing?
Yes. Law firm billboard campaigns increase branded searches and reinforce your digital ads, boosting both visibility and conversions.
How long should I run a law firm billboard campaign?
Billboards work best when they run for several months or longer. Repetition builds recognition, so your firm becomes top-of-mind when consumers need a lawyer. Also, top-of-mind recognition is created for referral sources.
Are digital billboards better than traditional ones?
Both have advantages. Digital billboards offer flexibility and quick updates, while static billboards provide a strong, steady presence 24/7. As billboard marketing companies continue to update their inventory less static inventory will be available as billboard companies are shifting to increased digital formats.
Can billboard advertising target specific types of cases?
Yes. Placement strategy allows you to focus on injury, car accidents, workers compensation, or other practice areas by choosing locations where those audiences are most likely to see your ad.
What makes a good lawyer billboard design?
3-second rule: the viewer understands the core message of a billboard within 3 seconds. The best designs are simple, bold, intentional, and memorable. Clear text, high contrast, and one strong call-to-action outperform crowded or complex ads.
How do I measure the ROI of a billboard campaign?
We track performance through unique phone numbers, QR codes, and landing pages so you know exactly how many calls and leads come from your billboard. Though we stress billboard marketing is not a direct response medium and more positioned for elevating your law firm branding and increasing brand awareness.
If you want your law firm billboards to stand out in a competitive market, Exults management is the proven way to do it. Exults will design, place, and manage your law firm billboard ads so your phone rings more often and your brand stays top of mind.
Contact Exults today to start your legal billboard advertising campaign.
